Digital Marketing is a skill everyone has been talking about in industries for many years. In this digital era, not learning Digital Marketing is like missing something very crucial on your Resume. Getting stuck in too many resources is a problem for every beginner who’s looking to learn a new skill. To solve this issue, today we’ll discuss a complete Digital Marketing Roadmap for beginners to the advanced level.
In this article, we’ll discuss only required topics that are frequently used in industries. Topics covered in this roadmap should not be missed by anyone who is looking to establish a career in the Digital Marketing Industry. The article covers everything involved in mastering Digital Marketing skills, and provides all necessary resources to learn it. The resources suggested are free to use.
Digital Marketing Roadmap 2025
To master Digital Marketing completely, the roadmap is divided into three steps. These steps are:
| Steps | Topics |
|---|---|
| Step 1 | Learning basics of Digital Marketing and getting familiar with all branches of it. |
| Step 2 | Getting familiar with all the Tools |
| Step 3 | Building your Portfolio & online presence |
Step 1: Learning basics of Digital marketing
Digital marketing does not only requires sharing reels and brainlessly making contents. There are multiple branches of Digital Marketing like Content Marketing, SEO, SMM, and each branch requires different strategy to reach to the targeted audience.
These are the topics one need to learn in first-week of their digital marketing roadmap:
| Days | Topics |
|---|---|
| Day 1 to 3 | Learn about major branches in digital marketing. Topics to cover are Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email marketing, Pay per clicks (PPC) and Affiliate marketing. |
| Day 4 & 5 | Learn in detail about email marketing and ad campaigns. Get familiar with Instagram Ads, Facebook Ads and Google Ads. Learning about these three ad campaigns will cover major of the advertisement market. |
| Day 6 & 7 | Revise everything you learnt. |
Step 2: Getting familiar with Tools
Most used tools for digital marketing and keyword research are of four types.
- Tools by Google
- Tools for Social Media Marketing & Content Creation
- Tools for Email Marketing
- SEO Tools / Keyword Research tools
Follow this plan to cover all these tools and make sure to learn about tools listed in the table.
| Days | Topics |
|---|---|
| Day 1 & 2 | Make sure to familiarize yourself with these major tools by Google, which are free of cost to set-up. These tools are Google analytics, Google Ads and Google Keyword Planner. |
| Day 3 & 4 | Learn about making contents of different formats like Reel, Shorts, Videos, Pins, Post, and Thumbnails using Canva. (Get familiar with Canva). Learn about scheduling the contents for different social media platforms. For scheduling the content, use tools like Hootsuite and Meta Business Suite. |
| Day 5 & 6 | Learn using Mailchimp (tool for email marketing). |
| Day 7 | Learn about Keyword research for SEO. Learn about Ahrefs, SEMrush and Yoast SEO. |
Step 3: Building portfolio and Online presence
Having a portfolio is the most crucial part of Digital Marketing roadmap. Portfolio is like a resume which has all the details about your Digital marketing expertise, achievements and previous works. Having a good portfolio helps in attracting clients and getting a full-time job.
To create your portfolio and online presence you can follow these steps:
- Create a website using Content Management Systems like WordPress, Wix or Drupal. As this will be your portfolio website, write few things about yourself, your skills, your background and showcase your previous work. (As you’re a beginner, you can showcase your projects instead of previous work).
- Create a section where you can write blogs and articles related to your interest, knowledge and expertise. Doing so will help you in understanding and implementing SEO techniques practically.
- Create Social media accounts especially on Facebook, Instagram, LinkedIn and YouTube. Having presence on these platforms increases trust and credibility among clients and employers.
- Practice about posting contents, scheduling them and learn about the audience on each platforms.
- Work regularly on building your portfolio and polish your skills. If you have some budget, you can try running ads on your profile to learn practically optimizing ads.
Free resources and certifications for learning Digital Marketing
There are some good certification that will add value to your portfolio. These certifications are offered by famous companies like Google and Meta. There courses and certifications both are free of cost. Here are the list of certifications:
1. Fundamentals of Digital Marketing – Google
This certification is provided by Google and covers every basics about Digital Marketing. This course is 40 hours long and you can watch it at your pace. Click here to check this course. It covers basic topics like SEO, SMM, SEM, PPC and Content creation along with analytics.
2. Social Media Marketing Certifications – Meta
This course is provided by Meta (Facebook) which covers about paid advertisements on Meta. Having this certification will help in learning in-depth about paid advertisements and PPCs. Click here to explore this certification.
3. Basic Concepts of Digital Marketing – Alison
Alison is a platform which offers various kind of certifications and diplomas. These all courses are free of cost along with Certificate of completion. This covers basic concepts of Digital marketing. Click here to explore this.
4. Keyword Research with SEMrush – SEMrush
SEMrush is one of the most popular tool for keyword research and Search Engine Optimization. Mastering keyword research helps in organically ranking on top pages of search engines like Google. SEMrush offers a dedicated course for getting familiar and learn about using it for research. Click here to enroll for this course.
Conclusion
Learning digital marketing is one of the essential skills for getting industry-ready and familiar with the digital world. If someone wants to start their career in the field of Digital Marketing, they can follow a consolidated roadmap learn only relevant topics, and get started quickly. To get into the field of Digital marketing, having a portfolio and online presence is one of the crucial things. And adding a certification adds credibility to your skills.